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What If Winning Isn't The Point?

Writer: Toby Adamson
Toby Adamson
Apr 22
4 min read

Updated: Sep 18

Winning is not everything. In fact, chasing it at all costs can lead to stress, burnout, and self doubt. Inspired by Bonnie Hammer’s concept of “winner takes all,” this post challenges the idea that success is about beating others. Through personal stories and practical insights, it reframes failure as a learning opportunity. From pickleball tournaments to career decisions, growth comes from reflection, not perfection. By shifting your mindset, you can overcome fear, quiet your saboteurs, and build resilience. True success is not about always winning. It is about continuously improving and staying in the game.

I used to think winning was everything.

Not in a casual, “it would be nice” kind of way. I mean a deep, visceral need to win. Even in things that were supposed to be fun. Especially in things that were supposed to be fun.

Pickleball. Board games. Triathlons, Business. Life.

If I wasn’t winning, I was frustrated. If someone else didn’t perform, I was frustrated. If I made a mistake, I was frustrated.

It didn’t make me happier. It didn’t accelerate my career growth. It just added stress.

That is why Lie #13 from Bonnie Hammer’s book 15 Lies Women Are Told at Work hit home for me.

The lie is simple: Winner Takes All.

Winner Takes All and the Cost of That Mindset

We are taught there are winners and losers.

And if you are not winning, you are losing.

For women, that belief fuels imposter syndrome, self doubt, and a fear of failure that quietly shapes our career goals. It convinces you not to take risks. It whispers that if you fall once, you should stop trying.

Not so much with men who are taught to “go big or go home”, or “get back on the horse”.

Bonnie suggests something different.

Maybe winning is not the point. Maybe learning is.

My Hyper Achiever Struggle With Winning

I am a hyper achiever. The drive to win is baked into me.

The problem is that mindset does not always serve you.

I recently played in my first pickleball tournament. I had to constantly remind myself of Theodore Roosevelt’s idea of the man in the arena. Just being there mattered.

And honestly, I learned more from that tournament than I would have from an easy win. I saw how better players think. I recalibrated my skill level. I found gaps I did not know existed.

Chasing winning is exhausting. Progress feels energizing.

Progress Over Perfection in Career Growth

In business, we used to call this continuous improvement.

In psychology, it is progress over perfection.

In my coaching certification, we say there are no mistakes, only learnings.

At the moment you made a decision, you used the best information available. Only later, in hindsight, do you label it a mistake. Instead, make a shift to "what did I learn?"

That simple shift changes everything. You are not failing. You are learning.

As an example, I once stabbed my hand on a boat. It was not my proudest moment.

But leading up to it, my decisions made sense. I did not want a sharp knife on the boat. I did not want to cut the avocado too early.

The final decision was not ideal. But it came from reasonable thinking.

But I learned from it. I now use an avocado cutter.

That is what overcoming fear and dealing with self doubt actually looks like. Not avoiding avocados/mistakes, but learning from them.

Combatting Burnout by Redefining Winning

When everything becomes about winning, the pressure builds. Stress increases. Saboteurs get louder. The hyper achiever takes over and burnout ensues.

You stop following your dreams and start chasing validation. But when you shift to learning, something changes. You start following the opportunities instead of fearing them. You start building resilience. You start enjoying the game again.

Balancing Motherhood and Career Without Perfection

This mindset matters even more when you are balancing motherhood and career.

There is no perfect system. No perfect decision. Every choice is a tradeoff.

If you define winning as perfection, you will always feel like you are falling short. If you define winning as growth, you give yourself room to breathe. And that changes everything.

What Bonnie Hammer Says About Overcoming Fear

Accept setbacks as inevitable. Lean into opportunities where failure is a possibility. Consider the setbacks as learning opportunities

Reframe failure. It is an opportunity to grow. They are not a reflection of you. They are just something you did

Don’t forget the learning part. What might have caused the failure. What did you learn from it. And the lesson should usually not be don’t try again

Respond quickly. Take accountability. Apologize. Make amends

Don’t blame others. Take ownership. It is a sign of a great leader

Don’t quit. Consider what you need to do the next time to improve the likelihood of a positive outcome

Be aware of your surroundings. Maybe the environment isn’t one where this risk is welcome. A small startup takes more risks than a staid company. Know where you are and what is OK

Don’t just repeat. Make a change and try again. Trying the same thing over and over is the definition of insanity

Take solace in what you have. The attempt may have failed, but what are you left with? What did you learn? These may be valuable in the future, if not now

Consider your definition of winning. Is winning learning?

Takeaway

I mostly agree with Bonnie.

But I have also seen environments where winning still feels like everything. Where one mistake gets you fired and costs you the opportunity to apply what you learned - not that you can't apply it later in a different situation. That is real.

And still, focusing on getting better keeps you moving forward. It builds resilience. It helps you combat stress and burnout.

Treating losing as a lesson instead of a failure teaches you something far more valuable than winning ever could.

If you are trying to navigate career growth, overcome imposter syndrome, or redefine success on your own terms, you do not have to do it alone.

Schedule a free discovery call and see how coaching can help you build your own success formula.

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